This year Lubbock will celebrate Elvis’ birthday again on the actual date January 7th. That’s the day Rock ‘n’ Roll music was born! There is no other single artist in the history of Rock ‘n’ Roll that has been more influential. Join a host of Lubbock artists including Don Caldwell, Dustin Garrett, and the Lubbock Texas Rhythm Machine for the annual Cactus celebration of the King!