Privacy Policy

Effective Date: May 31, 2026

Cactus Theater (“we,” “our,” or “us”) respects your privacy and is committed to protecting the information you share with us through www.cactustheater.com and related services.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you regarding your information.

Information We Collect

Information You Provide

We may collect information that you voluntarily provide when you:

Purchase tickets
Attend events
Subscribe to newsletters or event announcements
Contact us through forms, email, phone, or social media
Participate in promotions or contests
Purchase merchandise or services
Communicate with our staff

Information collected may include:

Name
Email address
Phone number
Mailing address
Transaction information
Event registration information
Communication preferences
Any information voluntarily submitted through forms or correspondence

Automatically Collected Information

When you visit our website, certain information may automatically be collected, including:

IP address
Browser type and version
Device information
Operating system
Pages visited
Date and time of visits
Referral sources
Website usage and engagement data

Ticket Sales & Event Registration

We use SquadUP to facilitate ticket sales, event registration, and attendee management.

When purchasing tickets or registering for events, SquadUP may collect and process information including:

Name
Email address
Phone number
Payment information
Event attendance information
Transaction records

Information submitted through SquadUP is subject to SquadUP’s privacy practices.

Learn more:
SquadUP Privacy Policy

Google Analytics & Google Workspace

We use Google services, including Google Analytics and Google Workspace, to operate our business, communicate with customers, analyze website performance, and improve user experience.

Google services may collect and process information such as:

Pages visited
Time spent on pages
Traffic sources
General geographic location
Device and browser information
Email and communication records
User behavior and engagement metrics

Learn more:
Google Privacy Policy

Cymbal Marketing & Communications

We may use Cymbal to manage marketing campaigns, customer communications, audience engagement, event promotions, email messaging, and related marketing activities.

Through Cymbal, we may process information such as:

Name
Email address
Phone number
Communication preferences
Marketing engagement data
Email open and click activity
Event interest and attendance information
Customer interaction history

Information processed through Cymbal may be used to send event announcements, promotional offers, ticket sales notifications, theater updates, newsletters, and other communications related to Cactus Theater programming and events.

Learn more:
Cymbal Privacy Policy

WordPress & Automattic Services

Our website is powered by WordPress and may utilize services, plugins, and technologies provided by Automattic Inc.

Automattic services may collect:

IP addresses
Browser and device information
Website interaction data
Security and spam prevention information
Performance and diagnostic information

Services may include:

Jetpack
Akismet Anti-Spam
WordPress.com services
Performance and security tools
Content delivery services

Learn more:
Automattic Privacy Policy

Information Sharing with Historic Cactus Theater of Lubbock, Inc.

Cactus Theater operates performances, events, and business activities within a venue owned and maintained by Historic Cactus Theater of Lubbock, Inc., a nonprofit organization dedicated to preserving the historic theater facility.

Because the organizations work closely together to support theater operations, event management, patron services, facility maintenance, fundraising activities, and community programming, information may be shared between Cactus Theater and Historic Cactus Theater of Lubbock, Inc. when reasonably necessary for those purposes.

Shared information may include ticketing information, customer service records, event attendance information, sponsor information, operational records, and communications related to theater activities.

Information is shared only as necessary to support theater operations, patron services, facility management, nonprofit activities, legal compliance, accounting functions, and related business purposes.

Email Communications

We may use your contact information to send:

Ticket confirmations and receipts
Event announcements
Schedule updates
Customer service communications
Promotional offers and special event notices
Theater news and updates

You may unsubscribe from marketing emails at any time using the unsubscribe link included in applicable communications.

Cookies

Our website may use cookies and similar technologies to improve functionality, analyze website traffic, remember preferences, and enhance user experience.

Cookies may be used by:

Google Analytics
Google services
Cymbal
SquadUP
WordPress and Automattic services
Security and spam prevention tools
Embedded media providers

You may disable cookies through your browser settings, though certain website features may not function properly.

Embedded Content & Third-Party Services

Our website may contain embedded content including videos, maps, social media content, ticketing widgets, calendars, streaming media, and other third-party integrations.

Embedded content behaves as though you visited the third-party website directly and may collect information, use cookies, and monitor interactions.

How We Use Information

We use collected information to:

Sell and manage tickets
Operate concerts, performances, and events
Provide customer service and support
Communicate with patrons
Improve website functionality and performance
Analyze attendance and website engagement
Maintain venue operations
Comply with legal obligations
Promote future events and programming

Data Sharing

We do not sell personal information.

We may share information with trusted service providers, including ticketing platforms, marketing providers, technology vendors, communication platforms, professional advisors, and Historic Cactus Theater of Lubbock, Inc. when reasonably necessary to operate our business and provide services.

We may also disclose information when required by law or when necessary to protect our legal rights, customers, employees, contractors, or systems.

Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Data Retention

We retain information for as long as reasonably necessary to operate our business, comply with legal obligations, maintain business records, resolve disputes, and support customer service activities.

Your Rights

Depending on applicable law, you may have rights regarding your personal information, including the ability to request access, correction, or deletion of certain information.

To make a privacy-related request, please contact us using the information below.

Children’s Privacy

Our website and services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.

Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of external websites.

Contact Information

Cactus Theater
1812 Buddy Holly Avenue
Lubbock, Texas 79401
Phone: (806) 762-3233

Website: www.cactustheater.com

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or business practices.

Updates will be posted on this page with a revised effective date. Continued use of our website after updates are posted constitutes acceptance of the revised Privacy Policy.